Website conversions are when someone who visits your website takes the next step and becomes a paying customer. For funeral homes, website conversion is someone reaching out to arrange services, cremation, and burials for their loved ones. Here are some things a funeral home digital marketing agency can do to supercharge your website and encourage visitors to do business with you.
Prominent Call to Action
Since you don’t want potential customers to click off your website, it’s important to encourage them to take the next steps by prominently displaying a call to action and asking them to call you or send an email. The call to action should be easy to see and engaging.
Include Testimonials
Testimonials are little endorsements for your business. They let potential customers know they can trust your funeral home to properly handle their loved one with care, attention, and a beautiful service. You want to make it easy for families to send in their testimonials. Review them for clarity and spelling before posting them.
Load Your Website With Informative Content
One of the major things a funeral home digital marketing agency will direct your funeral home to do is cut down on unnecessary information and wording. Content should be direct and informative. They’ll load your website with content centered around the common questions people have when arranging a funeral, including information for people planning services ahead of time, as well as content directed solely towrd people suffering from unexpected loss who need to move quickly on funeral plans.
If you’re interested in increasing the number of website conversions for your funeral home, check out JR Purple Funeral Home Marketing. They are a trusted funeral home digital marketing agency that gets results.
